Buy or configure software first
The task is known and narrow, a product already does it, and the current project platform may cover it with a module or a setting. Run a trial on representative cases and measure the result yourself.
Guide
Construction experience, case studies, clear pricing and a phased plan all matter when hiring an AI consultant, but a firm can only judge them after a sales call, and every candidate will claim them. Written answers to the same brief are easier to compare.
The sections below cover when a consultant is the wrong first purchase, the brief to send every candidate, what a first engagement should leave behind, five pass/fail tests for comparing proposals and the signs that a proposal is selling a programme rather than answering a question.
Hugo Sequier runs State Method, which sells the assessments, pilots and builds these guides discuss. Apply the same tests to it as to any other provider.
01 / First decision
A consultant is one of three reasonable starting points. Choosing between them first saves a fee that answers the wrong question.
The task is known and narrow, a product already does it, and the current project platform may cover it with a module or a setting. Run a trial on representative cases and measure the result yourself.
The workflow crosses several systems or roles, nobody knows whether it is worth automating, approvals and liability need to be designed, or the firm wants evidence before committing a budget.
There is no named workflow, no owner and no examples. Any provider will be paid to find the question. Use the AI readiness checklist to pick one workflow first.
02 / Brief
Proposals written against different assumptions cannot be compared. A short brief fixes the assumptions and shows quickly who engages with the actual work.
A candidate who answers the brief with a standard deck, without questions about the workflow, has answered a different brief.
03 / Scope
The first engagement should end in a decision the firm can act on, not in a plan for the next engagement. That is easier to check when the scope is bounded in writing.
Be cautious when the first proposal is a six to twelve month programme, an open retainer or a platform licence before anyone has looked at a single case.
04 / Deliverables
The outputs are the part of a consulting fee that stays with the firm. Ask for them by name, and ask whether they can be used internally or handed to another provider.
The current process with its trigger, steps, handovers, exceptions and the point where work waits, drawn from real cases rather than an interview alone.
Results on the firm’s own examples against pass and fail criteria agreed before the results were seen, including the cases that failed.
What a model may propose, what software must enforce and which named role approves each consequential output.
The plausible errors, how each would be detected, and the stop condition and manual fallback for each.
Proceed, change the design, gather better data, buy a product, keep the workflow manual or stop, with the evidence behind the choice.
05 / Questions
Ask them in writing and compare the answers side by side. Vague answers are information too.
06 / Comparison
A weighted score lets a strong presentation hide a missing boundary. Record pass or fail for each test instead. A proposal that fails the bounded or exit test fails overall, whatever its price.
One workflow is named, with an owner, inputs and an end state. Fails if the scope is “AI opportunities across the business”.
Results come from the firm’s own cases against criteria fixed in advance. Fails if success is described as a workshop, a roadmap or a demo on vendor data.
Every consequential output has a named approving role. Fails if the answer is “a human stays in the loop” with no role or decision attached.
Stopping or staying manual is a stated possible outcome, the outputs are usable elsewhere and there is no obligation to continue. Fails if the next phase is assumed.
The fee is fixed for the stated scope, or hourly with a cap and a reason the scope cannot yet be bounded. Fails if neither the fee nor its limit is clear.
07 / Red flags
Fees
Fees vary widely with scope, so compare what a fee buys rather than the headline number: the workflow, the cases inspected and the written outputs.
A fixed fee suits a first engagement on one workflow, because the boundary is known and the firm can compare offers like for like. Hourly or retainer billing suits open-ended strategy, change support or work whose scope genuinely cannot be bounded yet, ideally with a cap.
The AI readiness assessment guide lists what a paid assessment of one workflow should include, with a published example fee.
FAQ
Buy or configure software first when the task is narrow and a product already does it; trial it on representative cases. Hire a consultant first when the workflow crosses systems or roles, its value is uncertain, or approvals and liability need designing. If no workflow, owner or examples exist yet, neither will help until one workflow is chosen.
Continue with the evidence
Assessment / one workflow
Describe the workflow, its owner, its inputs and how it is measured today. A person reviews every assessment.